One day, our future CEO Sam Baker went fishing with his grandfather at one of their favorite ponds, only to find it reeking and full of dead fish, poisoned by fertilizer runoff. The devastation stuck with him.

Sam brought the issue to his friend and research partner at UCF, Gabe DeGaglia. Together, they began researching eco-friendly fertilizers. Most were smelly, ineffective, or hard to use; so they set out to make something better.

After years of trial and error, they created WriggleBrew: Growth & Rescue! A clean, low-odor, organic fertilizer that’s safe for people, pets, and wildlife, and just as effective as chemical alternatives.

Today, Sam and Gabe run a family-and-friends business, working to protect the planet, one bottle at a time.